Vday gift idea: How about a Japanese bra that opens up only if she’s “in love”?

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A bra that can possibly test “true love”? There’s an app for that.
Oh, and of course, a bra!

As website IT Media reports, Japanese lingerie maker Ravijour has developed
a “True Love Test” as part of its 10th year anniversary.


“This chastity bra that only opens when you find true love – a ‘smart bra’ that claims to ‘know how women truly feel’, remaining locked until it’s wearer falls in love!

The stakes are getting increasingly high in the battle for the weirdest piece of wearable tech. After wifi-detecting hats and smartphone-charging wellies, it was only a matter of time until it all turned to sex – with the arrival of vibrating knickersdresses that turn transparent, and a Google Glass app that lets you imagine you’re having sex with yourself.


Now, saucy Japanese lingerie brand Ravijour has upped the ante with a bra that pops open when you discover true love. Like a chastity belt for the social network age, the bra remains firmly locked shut most of the time, to defend its wearer from the hordes of sleazy menfolk trying to weasel their way in. But as soon as “Prince Charming” arrives, it dutifully bursts open with a gleeful spring, saving clumsy fumbling in the bedroom – and potentially taking his eyes out in the process.” – quote The Guardian


“When we fall in love, we experience an instant boost in excitement,” says the company’s in-house Human Sexuality Specialist in the promotional video. “That feeling is unlike any other excitement we encounter in life.”

Then comes the science bit: “When excited, the adrenal medulla secretes catecholamine,” announces a man in a white coat, called Doctor. “This affects the automatic nerve and stimulates the heart rate.”


A cunning sensor built into the bra detects the wearer’s heart rate and sends it to a special smartphone app for analysis, via Bluetooth. The app then calculates the “True Love Rate” based on changes in the heart rate over time. When this rate exceeds a certain value – hey-presto! – the hook opens.

“Until now, the bra was a just piece of clothing to remove,” says the smart-bra’s creator, “but now it is an instrument to test for true love … destined to become a friend of women around the world.”


Watch the video here:


As tech companies creep deeper into our homes, their eyes ever more on our bedrooms, we can no doubt look forward to bedsheets with ability to rate and post our performance onto Facebook and condoms that will burst open too, when they can tell that you really want to have kids.

One “anti-climax” though, the “True Love Tester” is currently not for sale, but if you purchase 5,000 Yen (around $50) worth of Ravijour lingerie, you can then enter a draw to win a chance to test it out at hotels in six different cities across Japan. Pretty good a marketing stunt, isn’t it? :)


This invention really bemuses me though: “What if I’m truly in love, but I do not want my bra to fling open on it’s own? Must I fall in love and immediately have sex?”


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