Dowager X Timberland
In conjunction with Timberland’s 42nd anniversary,
Timberland celebrates the launch of their new concept boutique at Raffles City.
The revamped boutique features new textures and decor that emanates a warm and homely feel.
Embodying elements from Timberland’s latest global campaign, “Made for the Modern Trail”, the store’s decor re-defines the outdoors, bringing it closer to the city where the new generation of adventure seekers live their lives.
Drawing inspiration from the Timberland’s latest global store concept, the Raffles City store spans 2293 sq ft and is re-imagined from one of London’s oldest streets, Regent Street. It emphasises on being fresh and authentic, with natural and New England craftsmanship elements to it. Playing with atmospheric contrast of light and shadow, the decor in inviting and comfortable, allowing customers to browse at ease.
Wooden decking line the walls and floor, giving the store an inviting, nature-inspired vibe to it.
Timberland New Store Concept at Raffles City
Aside from aesthetic updates, Timberland recognises that as a key player in the footwear fashion industry with a strong commitment to providing exceptional customer service, shoe care is a very important part in keeping shoes in tip top condition, which in turn equates to satisfied customers.
Added Customer Service – Shoe Care Specialist
A key part of the revamp includes the addition of a dedicated Shoe Care Specialist to the store!
As the name suggests, the Shoe Care Specialist will be the person to turn to should you have any queries about your footwear. With the various leathers and environmentally friendly materials found in Timberland products, Timberland has introduced a range of efficient and effective products that not only revive your precious footwear to looking brand new but also protect them from any future unwanted harm.